Wednesday, November 4, 2009

Logo Loft Website Spotlight: 11/04/09

Here at The Logo Loft, we find inspiration in all sorts of places - from the office next door to offices halfway around the globe. Today, The Logo Loft is looking all the way to Australia to showcase the work of graphic designer Caroline Gilroy.

Caroline Gilroy's graphic design philosophy combines her love of typography, print design, and publication design, into a strong portfolio for clients including Atlantic Magazine, Nick Cave, and The Dungog Film Festival. Simple, striking images combine with bold colors to create a unique, inspiring design each time. Take a look at the gallery on her site, and you'll see what we mean.

Check back soon for another Logo Loft website spotlight!

Friday, July 3, 2009

The Logo Loft Internet Spotlight: 5:1

Today's Logo Loft website spotlight features the work of some of the best up-and-coming talent the industry has to offer. Enjoy today's Logo Loft Site of the Day:

The London College of Communication's Graphic & Media Design 2009 Degree Show has just ended, but you can still see the work of over 200 graduates of the school’s five “specialist pathways” - Typographic, Information, Illustration, Advertising, and Interactive/Moving Image - at the special 5:1 website. Check it out for a glimpse at the designers of the future.

Friday, June 19, 2009

The Logo Loft Internet Spotlight: The Dieline

Today, The Logo Loft's internet spotlight points you in the direction of industry blog The Dieline.

Describing itself as "the voice of the industry,” TheDieline.com has been following trends and developments in package design since 2007. Contributors to the blog include a wide variety of industry veterans and newcomers, providing a wide range of opinions and perspectives on design work being done today.

Of special interest to the designers here at The Logo Loft is a series of articles on the creative process. These entries let packaging designers go into detail about their work, especially how - and why - they made the choices that result in a finished product. The articles talk about the kinds of decisions we make at The Logo Loft every day, with every client: What is the message that needs to be communicated, and how do we do it in a memorable way?

TheDieLine.com is a great place for students, professionals and anyone who appreciates the work that goes into good design. As we at The Logo Loft continue to hone our skills and work toward the most creative and functional solutions for our clients, we’ll continue to look at the great sources around us for inspiration. TheDieLine.com remains high on our list. 

Thursday, June 18, 2009

The Logo Loft Website Spotlight: Sarah Walsh

Today, The Logo Loft points you in the direction of Sarah Walsh, a London-based designer and illustrator who is slowly building an impressive portfolio of impressive work. 

Sarah Walsh's work, much of which can be viewed on her website, has graced packaging and collateral materials for clients such as Mallard Tearooms and Daisy Martin. Her talents have been recognized with a 2007 Clio Award for Self Promotion, and nominations in 2008 and 2009 for a Rose Design Award and a Chip Shop Award, respectively.

Walsh’s work marries old-school illustration techniques with clean, contemporary design to create compelling materials for her clients. Her work emanates from the same school of philosophy as that of The Logo Loft - capturing the identity of a company or event in an indelible, unforgettable piece of art.

Check back soon for another website spotlight courtesy of The Logo Loft.

Tuesday, June 16, 2009

The Logo Loft Website Spotlight: Make The Logo Bigger

The Logo Loft designers are constantly on the lookout for creative inspiration, tools and ideas. Today, The Logo Loft is spotlighting a blog that isn't afraid to point out the bad as well as the good: Make The Logo Bigger.

There’s actually very little talk of logos at Make The Logo Bigger, the ad blog of Bill Green. The name, taken from a common client request that most designers in the ad industry are familiar with, may be a tad misleading, but that’s okay - among the occasional logo talk is plenty of other entertaining commentary. 

Green especially likes to dig up and spotlight the “local ad” - those shoestring-budget television commercials that air between infomercials on late-night TV. And while he can be plenty snarky, it rarely comes across as out-and-out hateful. Hey, ad professionals should be able to poke fun at one another once in a while without permanent hurt feelings, right?

Hands down, this is one of The Logo Loft’s favorite sites. Good for a laugh, the occasional bit of inspirational advice, and sometimes a cold, hard dose of reality.

Wednesday, June 10, 2009

The Logo Loft Website Spotlight: Design You Trust

Photography. Illustration. Animation. Architecture. These are just some of the mediums that can be used to express good design, and just a fraction of the examples rounded up at a daily blog stop of The Logo Loft's: Design You Trust

When the designers at The Logo Loft need a kick-start to a day of creating good work, this is the kind of place we like to go. There’s lots of creative energy at a place like this, and you have the option of just skimming through a lot of different things, or following the thoughtfully provided links to the galleries and websites of the featured artists and designers for more of their work.

 At The Logo Loft, we’re constantly on the lookout for the trends, ideas, and inspiration that’s going to help us do good, solid work for our clients. Sites like Design You Trust help inform the work we do at The Logo Loft each and every day.

The Logo Loft Website Spotlight: Character Design

One of the most important facets of animation is character design. Artists working in this area have to create characters that are not only unique and eye-catching, but that are accessible to the audience. These characters are the audience’s gateway to the film.

This kind of work stands closely to the work we do at The Logo Loft: creating an indelible image that is something the viewer will relate to and remember. This is why Logo Loft designers find a site like Character Design so fascinating – it provides an inside look at the craft and the artists who master it, showing the many influences and forces that shape the decisions that go into each piece of work.

Character Design features concept art from a variety of movies, short animated films, and studios. The site also provides links to interviews and profiles of the artists, along with some amazing galleries of work. The Logo Loft recommends this as a great spot for designers, animators, and fans to get an inside look at the creative process.